Email Marketing – Drive Traffic & Sales
January 2, 2021 | Email Marketing
Reality of the Website Traffic – New vs. Returning Visitors
For many businesses, approx. 80% of all their website traffic consists of new visitors, which means that most people who land on your website never visit again. So why not to regularly engage 20% of your returning visitors to keep them coming back? Enter Email Marketing!
Whereas most marketing channels are volatile and subject to change, the email list you build over time is a pillar of your business, that allows targeting your past customers and prospects with the media-rich interactive email marketing campaigns, which can significantly increase the number of leads, sales and booked jobs.
According to recent research by the Direct Marketing Association:
80
80% of companies indicate that email marketing is their greatest driver of customer retention (compared to other channels).
77
77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
49
49% of successful B2C companies use some form of email marketing automation (and 55% in the B2B industry).
Email Marketing is the Key to Business Success
But planning email marketing campaigns can be a pain. And then a crafty little devil comes and whispers into your ear a slew of easy ways to get your message out:
“Just buy a new email list and send the same message as last week!”
“Design doesn’t matter – just throw in some words and ship it!”
“Segmentation takes up too much time – send the same email to all!”
As tempting as they can be, these tactics annoy your audience and don’t generate the necessary Click-through and Open Rates to meet your conversion goals. But if approached skillfully, email marketing can be awesome and pain-free. You can even free up your resources by eliminating the need to build email campaigns manually and put the power of marketing automation to work to grow your business!
Email marketing is the most effective marketing channel and for every $1 spent on email marketing $44 is made in return. Are you achieving a high ROI from your email campaigns?
Automate and launch abandoned cart recovery, content subscriptions and downloads, and follow-up drip campaigns. Are you still manually building your email campaigns?
To learn how to design and automate your email marketing and run great campaigns in a highly segmented and efficient way, simply fill out the form or call 831-207-2315 for assistance.