Reality of the Website Traffic – New vs. Returning Visitors
For many businesses, approx. 80% of all their website traffic consists of new visitors, which means that most people who land on your website never visit again. So why not to regularly engage 20% of your returning visitors to keep them coming back? Enter Email Marketing!
Whereas most marketing channels are volatile and subject to change, the email list you build over time is a pillar of your business, that allows targeting your past customers and prospects with the media-rich interactive email marketing campaigns, which can significantly increase the number of leads, sales and booked jobs.
According to recent research by the Direct Marketing Association:
80% of companies indicate that email marketing is their greatest driver of customer retention (compared to other channels).
77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
49% of successful B2C companies use some form of email marketing automation (and 55% in the B2B industry).
Email Marketing is the Key to Business Success
But planning email marketing campaigns can be a pain. And then a crafty little devil comes and whispers into your ear a slew of easy ways to get your message out:
“Just buy a new email list and send the same message as last week!”
“Design doesn’t matter – just throw in some words and ship it!”
“Segmentation takes up too much time – send the same email to all!”
As tempting as they can be, these tactics annoy your audience and don’t generate the necessary Click-through and Open Rates to meet your conversion goals. But if approached skillfully, email marketing can be awesome and pain-free. You can even free up your resources by eliminating the need to build email campaigns manually and put the power of marketing automation to work to grow your business!