Beginning of 2020 is a good time for a company to identify opportunities for growth in the new decade and create a clear marketing plan with a set of achievable goals. Things like what strategies and tools to use to generate leads and attract more customers, where to spend your marketing budget and what to focus on to take your marketing and business to the next level. Let’s take a look at a particular strategy of escalating the marketing efforts in a certain order and deploying the available marketing assets and using the available marketing channels in the most cost-effective and economical way.
1. First & Foremost – Organic SEO
It makes for a good foundation all other marketing activities can build upon, and the results achieved will be lasting and have a broader reach. Without good organic search engine optimization you’d be throwing “good money after bad”. Research and understand the big-picture search trends and invest in developing a purpose-driven SEO strategy, which focuses on user intent and delivers highly qualified traffic and leads through organic online searches.
2. Get Your Email Marketing Going
Whereas most marketing channels are volatile and subject to change, the email list you build over the years is the pillar of your business that keeps driving both new and returning visitors to your website, which can significantly increase the number of leads, sales and booked jobs. Additionally, email marketing is the most effective marketing channel where according to recent stats, for every $1 spent $44 is made in return.
3. Escalate with Facebook Ads
The extensive mobile analytics emphasis and attribution-centered focus of Facebook marketing platform with its fine-tuned granular targeting model allows for an effective way of reaching affinity and in-market audiences based on demographics, locations and interests. At the same time, running Facebook Ads is very budget friendly – the daily ad-spend limit of mere $10 can yield quite significant results in terms of customer engagement, leads and potential revenue.
4. Deploy Google Ads
If built on the solid basis of organic SEO, email and social media marketing, Google Ads can be a very effective and quick way to boost your company’s online exposure and generate leads that result in increased conversions. However, you need to know what you’re doing (or make sure the marketing agency you hire have a good track record of running Google Ads for commercial clients) or it can get very expensive very soon, without much ROI to show for it. There is a lot of knowledge and experience goes into professionally analyzing the keywords and competition, planning budgets, implementing advanced bidding strategies, running highly-targeted remarketing campaigns, optimizing campaigns performance, minimizing ad spend – all of which ensures that your company consistently meets its marketing objectives and tight KPI targets.
5. Finally – Measure & Optimize
Whatever marketing strategies you deploy and channels you use – always measure the results and optimize. Whatever gets measured – gets managed, and managing for success is called optimization.